Kenya Media Landscape Guide
Listening to the radio in Dadaab Refugee Complex. Photo: Internews
Avaliable in English and Swahili, this guide provides a snapshot of the media environment in Kenya, including digital and social media, radio, television, print and other traditional forms of mass communication.
The guide includes background, political and cultural context, including a summary of audiences, producers, media preferences of different groups and the languages associated with the media. It touches on the freedom of the press, freedom of expression and media infrastructure.
It specifically explores the role of media, media development work, communications in crises preparedness and response, and provides recommendations for effective strategies with a focus on the marginalised and crises affected. Overall, it aims to facilitate reliable, trusted and timely communication, particularly during crises, and to promote a healthy information environment in Kenya.
Use this guide as a starting point to:
Improve people’s access to quality information through tailored outreach.
Work with the media in disaster preparedness and help build societal resilience to crises.
Increase media outlets’ communication and engagement with different groups, particularly during displacement, conflict and disaster.
Capitalise on the skills, connections and knowledge within the Kenyan media sector for effective community engagement, outreach and communication (an underutilised resource).
Ensure your communication and engagement strategy is informed by how people already receive information and who they trust.
Save time in an emergency by checking who uses which media channels and avoid overlooking certain community members.